Prime 100 Beef Cut Treats are made locally with the same care and attention as our entire range of Functional Protein Diets. All natural ingredients and no artificial colours, flavours or additives. The ‘ingredients with purpose’ deliver functional, nutritious and tasty diets every time. Scientifically formulated, using hand-picked proteins and ingredients, we carefully move our diets through innovative preparation, cooking, and packaging methods. At each and every stage we strive to capture and preserve the very best nutrition, function and taste for you and your pet.